Rich Greene, III

Milagro’s mission is to channel the vibrant cultural of Mexico City (CDMX) and bring an approachable, bright and lively spirit to tequila enthusiasts nationwide.

Challenge:
Manifesting this bright and lively mission with trade influencers during the most notable cocktail conference in the country (Tales of the Cocktail).

Solution:
Milagro sets itself apart and brings together over 600 influential industry voices for the “Luminosa” event, shaping a story where attendees each bring their unique character (“light”) into our environment – shining bright together.

We curated a casual environment, where attendees could be playfully expressive, while celebrating notable Milagro veterans and new faces. Growing our family of brand enthusiasts.