For over a decade, I've had the honor of shaping global programs and authentic experiences for influential brands across tech, CPG, music, sports, luxury, lifestyle, hospitality, and restricted products. As a native of New York City, I approach the business with an entrepreneurial spirit and a global mindset. Always ready to embrace change.
With a fine tuned strategic and creative lens, I lead my teams towards solutions that address evolving consumer landscapes, client demands and shifting policies. Integrating powerful data, fresh tech and sound insights, I engage each project with an intent to excite the senses and fuel deeper consumer engagement. Collaborating across disciplines (both agency and brand) and capitalizing on present market opportunities, I strive to deliver results and "bring the magic" daily, while uncovering new growth territories.
Experience
Sales Strategist at SERHANT
April 2025 – Present New York, NY
Director, Content Strategy at Volition Sound
July 2014 New York, NY
Creative Director at PopLife
January 2023 – April 2023 New York, NY
Creative Director at MKG
November 2022 – January 2023 New York, NY
Director, Strategy at R/GA
May 2021 – November 2022 New York, NY
Associate Director, Strategy & Innovation at FunnyHow
November 2020 – May 2021 Portugal
Director, Brand Strategy & Partnerships at CHRGR
September 2019 – November 2020 New York, NY
Senior Account Manager at Momentum Worldwide
March 2019 – September 2019 New York, NY
Manager, Creative Strategy at MKTG
July 2016 – February 2019 New York, NY
Creative Director, Music Programming & Digital Content at Red Bull
September 2012 – November 2015 New York, NY
Account Executive, Entertainment & Branded Content at Momentum Worldwide