Rich Greene, III

Challenge:
Client wanted to deliver on a marquee sponsorship at the Latin Grammys (and Latin Billboard Awards) for a new generation of Latinos. Propelling their new campaign “Es Nuestro Momento”.

Solution:
We invited a wide variety of movers and shakers to be pampered in a decadent suite, while watching some of their favorite nominated artists perform live. All while enjoying cocktails, with some of our amazing marks.

We created a socially enticing environment, while separating ourselves from the crowd, during one of the biggest moments of the year in Latin Music – exclusively for our brand loyalists.